Client & Carrier Services Lead
Serena is responsible for creating the team and processes for both client and carriers’ relationships throughout the lifecycle of Candor’s shipment. Communication, Transparency and Realistic Expectations are Serena’s three mantras for doing business today. Her function is internally referred to as Mission Control.
Logistics is in Serena’s DNA having held just about every position in the industry including dispatcher, terminal manager, and various sales roles. These positions taught her the basics of moving freight, how to secure cargo, the process of vetting drivers, dealing with the TSA, putting processes in place – and more importantly, the biggest challenges both shippers and carriers face each day.
Prior to Candor, Serena honed her sales and operations skills at two large transportation companies. She spent nearly 14 years at Forward Air, where she worked in a variety of roles; most recently as Area Sales Manager; and as an Operations Manager at Pinch Air.
Serena is committed to her team’s professional development and is proud to be a part of a women-owned and operated business that celebrates diversity and equality.
For more information connecting with Serena for editorial contributions and speaking engagements, contact Linda Rigano at firstname.lastname@example.org or 914.815.0396.